Sans Normal Vidat 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mollen' by Eko Bimantara, '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective, 'Fridag Sans' by Paavola Type Studio, 'TT Commons™️ Pro' by TypeType, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, confident, friendly, modern, impact, motion, modernity, approachability, oblique, rounded, geometric, compact, soft corners.
A heavy, oblique sans with smooth, rounded curves and clean, unmodulated strokes. Letterforms lean consistently to the right with compact, slightly squared counters that keep shapes tight and punchy at display sizes. Round characters (O, C, G, Q, 0) read as near-circular but subtly flattened, while straight-sided forms (E, F, H, N) maintain a crisp, engineered feel. Joins and terminals are blunt and softened rather than sharp, producing a sturdy silhouette and even texture across lines of text.
Best suited to headlines, short slogans, and brand marks where a strong, energetic presence is needed. It works well for sports and active-lifestyle communications, packaging callouts, and promotional graphics, and can set punchy subheads when given adequate size and spacing.
The overall tone is energetic and forward-leaning, suggesting motion and momentum. Its soft geometry keeps it approachable, while the dense weight and oblique stance add assertiveness and a sporty edge.
The design appears aimed at delivering a bold, modern oblique voice with a clean geometric foundation, balancing impact with friendliness through rounded terminals and compact proportions.
Uppercase forms feel compact and logo-ready, with straightforward construction and minimal detailing. The numerals are robust and highly legible, with simple, rounded shapes that match the letterforms; the diagonal 7 and the curved 2/3 maintain the same smooth, athletic rhythm.