Sans Normal Kemay 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Helia Core' by Nootype, 'Fact' by ParaType, 'Andulka Sans' by Storm Type Foundry, 'Raldo RE' by URW Type Foundry, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, dynamic, punchy, impact, momentum, modernity, headline focus, brand presence, oblique, rounded, compact, clean, high-impact.
A heavy, oblique sans with smooth, rounded construction and compact proportions. Strokes are consistently thick with minimal contrast, producing sturdy counters and a dense, energetic texture. Curves are generous and circular (notably in O, Q, 6, 8, 9), while diagonals in A, V, W, X, Y and the slanted terminals reinforce forward motion. Lowercase forms read contemporary and utilitarian, with a double-storey g, a single-storey a, and a right-leaning, clipped shoulder on r; the numerals are robust and wide enough to stay clear at display sizes.
Best suited to headlines, brand marks, posters, packaging fronts, and promotional graphics where a strong, kinetic voice is needed. It also works well for sports and fitness-themed materials, event titles, and bold UI callouts, but is less ideal for long-form text due to its dense weight and slant.
The overall tone is assertive and fast-moving, with a sporty, headline-ready presence. Its oblique stance and thick silhouettes convey momentum, confidence, and a modern commercial feel, leaning more toward impact and energy than quiet neutrality.
This design appears intended to deliver a high-impact, contemporary sans voice with built-in motion from the oblique stance and rounded, sturdy letterforms. The emphasis is on clear, punchy shapes that hold up in large sizes and attention-grabbing contexts.
The italic angle is pronounced but controlled, and the rhythm remains even across uppercase and lowercase. Counters stay open despite the heavy weight, which helps maintain legibility in short lines, labels, and prominent messaging.