Sans Normal Obril 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'ITC Franklin' by ITC, 'Latino Gothic' by Latinotype, 'Applied Sans' by Monotype, 'Brown Pro' by Shinntype, and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, modernity, utility, approachability, geometric, rounded, blocky, compact, heavyweight.
A heavy, geometric sans with compact proportions and large, simple counters. Curves are smooth and nearly circular in letters like C, O, and S, while joins and terminals are kept clean and blunt, producing a sturdy, poster-ready silhouette. The lowercase shows a single-storey a and g, a short-shouldered r, and a broad, rounded e with a strong horizontal bar. Numerals are equally weighty and open, with clear interior spaces and minimal modulation, keeping texture even across lines.
Best suited to headlines, display copy, and large-format applications where impact and immediate legibility matter. It works well for branding systems that need a sturdy, approachable sans, as well as packaging and signage where shapes must remain clear at a glance.
The overall tone is bold and no-nonsense, with a friendly edge from the rounded geometry. It feels contemporary and utilitarian, projecting confidence and clarity rather than delicacy or nuance. The dense weight gives it a punchy, attention-grabbing voice suited to direct messaging.
Likely intended as a bold, geometric workhorse for modern display typography—prioritizing strong silhouettes, even texture, and simple construction that reproduces reliably across sizes and media.
Spacing and rhythm read fairly tight and compact at text sizes, creating a solid typographic color. The design favors broad shapes and simplified details, which helps maintain legibility in short bursts but can feel heavy in long passages.