Sans Normal Nodas 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Creata' by Ivan Petrov; 'Texta Pro' by Latinotype; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, impact, clarity, modernity, approachability, geometric, rounded, compact, clean, sturdy.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are uniformly thick with minimal modulation, and many joins and terminals are cleanly sheared or subtly rounded, keeping edges crisp without feeling sharp. Counters are generous for the weight, with circular and oval forms staying open, while diagonals (in letters like A, K, V, W, X, Y) are robust and stable. Overall spacing and rhythm feel even and dense, producing strong silhouettes and high visual presence.
Best suited for headlines, short copy, and display settings where maximum impact is needed—posters, brand marks, packaging, social graphics, and wayfinding. It can work in larger text blocks when set with comfortable leading, but it is most effective when used for emphasis and high-contrast typographic hierarchy.
The font reads as assertive and contemporary while remaining approachable. Its rounded geometry and open counters soften the impact of the very dark color, giving it a friendly, inclusive tone suited to bold statements without harshness.
The design appears intended to deliver a bold, contemporary voice built from clean geometric forms, prioritizing instant readability and strong graphic presence. It aims to balance heft with openness so large-scale typography feels both powerful and friendly.
The design leans toward circular construction in round letters and numerals, paired with straight-sided verticals for a sturdy, poster-like feel. At text sizes the weight creates a strong typographic “ink” texture, with punctuation and small details kept simple and legible.