Sans Normal Jamey 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype and 'Aksen' and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, techy, impact, clarity, approachability, contemporary branding, display strength, rounded, monoline, geometric, open counters, high legibility.
A heavy, expansive sans with monoline strokes and rounded-rectangle curves that give letters a soft, engineered feel. Bowls and counters are generous and mostly open, with smooth joins and minimal modulation, creating a consistent, even color across lines. The lowercase shows single-storey forms for a and g, circular dots on i/j, and broad, steady horizontals that emphasize width and stability. Numerals are similarly wide and simplified, with clear, sturdy silhouettes that match the letterforms’ rounded geometry.
Best suited to headlines, titles, and short-to-medium blocks where a strong, wide silhouette is an advantage. It works well for branding systems that need a bold, approachable voice, and for signage or packaging where quick recognition and sturdy forms matter. In extended text, it will produce a very strong typographic color, making spacing and line length important for comfortable reading.
The overall tone is modern and assured, pairing a friendly roundness with a strong, no-nonsense presence. Its broad stance reads contemporary and slightly tech-forward, making the voice feel energetic and attention-grabbing without becoming decorative.
The design appears intended to deliver a contemporary, geometric sans with a wide footprint and softened curves, balancing impact with approachability. Its consistent stroke behavior and open internal spaces suggest a focus on clarity and brand-ready versatility at larger sizes.
Wide letterforms and large counters keep shapes distinct at display sizes, while the heavy strokes create a dense, impactful texture in paragraphs. The round terminals and softened corners reduce sharpness, helping long lines feel less aggressive despite the weight.