Script Abguk 2 is a regular weight, narrow, high contrast, upright, very short x-height font.
Keywords: branding, packaging, invitations, social media, quotes, whimsical, friendly, crafty, playful, casual, handwritten charm, expressive display, personal tone, craft aesthetic, brushy, bouncy, loopy, rounded, monoline-ish.
A lively script with brush-pen construction and clear stroke modulation. Strokes show tapered entry/exit terminals and occasional ball-like endpoints, with rounded bowls and generous loops in letters like g, y, and z. The rhythm is bouncy and slightly irregular in a deliberate, hand-drawn way, with a mix of connected and unconnected forms depending on the letter. Uppercase shapes are decorative but readable, featuring swashy curves and simplified, open counters that keep the texture light even in longer lines.
Best suited to short-to-medium display text where personality is the goal: boutique branding, packaging labels, greeting cards and invitations, social posts, and pull quotes. It can also work for headings in lifestyle contexts when paired with a restrained sans or serif for body copy.
The overall tone is warm and personable, leaning whimsical rather than formal. Its looping forms and springy baseline give it a cheerful, crafty feel suited to informal, human-forward messaging.
The design appears intended to emulate confident brush handwriting with a polished, catalog-ready consistency—expressive enough to feel personal, but controlled enough to remain legible across common display sizes.
In text settings, the letterforms maintain good clarity while still showing handmade quirks, creating a textured, organic word shape. Numerals match the brush-script character, with rounded turns and varied stroke endings that help them blend naturally with the letters.