Sans Normal Yikum 3 is a very bold, normal width, medium contrast, italic, tall x-height font.
Keywords: headlines, sports branding, posters, packaging, apparel, sporty, assertive, retro, energetic, tough, impact, speed, durability, display, branding, slanted, condensed feel, chunky, ink-trap hints, rugged.
A heavy, right-slanted sans with compact, muscular letterforms and tightly controlled counters. Strokes are thick and fairly uniform, with subtle modulation and occasional notch-like cut-ins at joins and corners that give a slightly carved, gritty edge rather than a perfectly geometric finish. Curves are rounded but squared-off in their terminals, producing a blocky silhouette and strong horizontal rhythm in text. The lowercase is tall with short ascenders/descenders, and the numerals match the same broad, compact proportions for a consistent, headline-focused texture.
Best suited to short, bold statements where impact matters: headlines, sports and team branding, event posters, packaging callouts, and apparel graphics. It can work for brief subheads or punchy captions, but its dense texture and strong slant are most effective at larger sizes where the internal notches and compact counters remain clear.
The overall tone is forceful and high-impact, with a sporty, poster-like urgency. Its slant and dense massing read as fast and aggressive, while the slightly rough, cut-in detailing adds a vintage, hard-working flavor rather than a sleek corporate feel.
The design appears intended to deliver maximum visual punch with a fast, italicized stance and sturdy, simplified construction. The slightly rugged corner/ink-trap-like detailing suggests an aim for a tough, retro-leaning display voice that holds up in bold branding applications.
In continuous text the spacing feels tight and the shapes create a dark, emphatic color on the line. Round letters like O/Q stay compact, and diagonals (V, W, X) are stout and stable, reinforcing a sturdy, display-driven personality.