Sans Superellipse Lury 5 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'PTL Highbus' by Primetype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, retro, playful, chunky, confident, pop, high impact, retro flavor, space saving, friendly display, branding, rounded, compressed, soft corners, bulbous, modular.
A compact, heavily weighted sans with rounded-rectangle construction and consistently softened terminals. Strokes are thick and uniform with minimal contrast, and counters are tight, often turning into narrow slots that emphasize the font’s condensed stance. Curves and joins feel superelliptical and slightly modular, giving letters a sculpted, inflatable silhouette rather than a geometric purity. The lowercase shows a tall x-height with short extenders, and the overall spacing and forms produce a dense, blocky texture in text.
Best suited to headlines, short slogans, and brand marks where its thick, rounded construction can act as a graphic element. It works especially well for posters, event titles, packaging, and signage that aim for a retro-modern, friendly impact. For longer copy, larger sizes and slightly increased letterspacing will improve clarity.
The tone is bold and upbeat, with a distinctly retro display feel reminiscent of 1960s–70s poster lettering and playful packaging typography. Its rounded corners and compressed shapes read friendly and approachable, while the heavy massing adds punch and confidence. The resulting voice is attention-grabbing without feeling sharp or aggressive.
The design appears intended to deliver maximum visual impact within a compressed width, using rounded-rectangle anatomy to create a distinctive, cohesive texture. Its tall lowercase and uniform heavy strokes prioritize presence and brandability over neutral readability, positioning it as a display sans with a playful retro edge.
In running text, the narrow apertures and tight counters create a strong dark rhythm, so the design shines most when given room—larger sizes and generous tracking help preserve letter differentiation. Numerals match the same chunky, rounded logic, reinforcing a cohesive headline-friendly palette.