Sans Normal Asdud 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui design, body text, product design, signage, presentations, neutral, modern, clean, technical, approachable, clarity, versatility, neutrality, modernization, utility, geometric, rounded, open, unadorned, even.
A clean, geometric sans with smooth, near-monoline strokes and softly rounded curves. Letterforms are built from simple circular and straight elements, with open apertures and restrained contrast, giving a steady, even texture in text. Uppercase proportions feel balanced and rational, while the lowercase maintains straightforward construction with rounded bowls, simple terminals, and a functional rhythm. Numerals follow the same plainspoken geometry, with clear shapes and consistent stroke behavior.
This font suits interface typography, product UI, and general-purpose body copy where a steady, unobtrusive voice is needed. It also works well for wayfinding and signage at moderate sizes, as well as slide decks and documentation that benefit from clear, evenly weighted letterforms.
The overall tone is neutral and modern, prioritizing clarity over personality. Its simplified geometry and smooth curves read as calm, efficient, and contemporary, with a mildly friendly warmth from the rounded forms rather than sharp corners.
The design intent appears to be a versatile, general-purpose sans that delivers predictable legibility and a contemporary feel. It emphasizes geometric consistency and clean construction to perform reliably across headings and continuous text without calling attention to itself.
Spacing appears comfortable and consistent, supporting an even color across longer lines. The design avoids expressive flourishes, leaning into a utilitarian, system-like clarity suited to interfaces and informational settings.