Sans Normal Diref 3 is a light, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, handmade, human touch, approachability, warmth, casual readability, rounded, humanist, soft, lively, informal.
A rounded, humanist sans with gently irregular, hand-drawn modulation and softened terminals. Strokes maintain an even color overall, with subtle wobble and slight variation in curvature that gives the alphabet a lively rhythm without looking messy. Counters are open and shapes lean toward simple geometric rounds, while joins and diagonals (notably in forms like K, V, W, X, Y) feel lightly sprung rather than mechanically straight. The lowercase shows compact proportions and modest extenders, and the numerals follow the same friendly, slightly quirky construction.
Well-suited for brand identities that want a friendly voice, as well as packaging, posters, and short-to-medium headlines where its rounded personality can be appreciated. It can also work for children’s or educational materials and casual editorial callouts, especially at sizes where the gentle irregularity reads as intentional texture.
The font conveys an approachable, conversational tone—warm and personable, with a mild whimsical edge. Its subtle irregularity reads as handmade and relaxed, making text feel less formal and more human.
The design appears intended to provide a clean sans foundation with a handcrafted, personable finish—maintaining familiar sans proportions while introducing soft terminals and slight irregularity to create warmth and character.
Overall spacing appears comfortable and the letterforms keep consistent softness across cases and numerals, helping mixed-case settings feel cohesive. The design prioritizes charm and readability over strict geometric precision, which can add character in larger sizes.