Sans Normal Agbal 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, techy, clarity, versatility, modernity, impact, geometric, rounded, closed apertures, uniform strokes, tall ascenders.
A geometric sans with sturdy, even stroke weight and broadly rounded curves. Uppercase forms are compact and stable, with simple geometry and minimal modulation; circular letters read as near-true ovals, and terminals are cleanly finished. Lowercase has a straightforward, contemporary construction with single-storey a and g, a compact e with a tight aperture, and tall, straight ascenders (notably b, d, h, k, l). Spacing is moderate and consistent, producing an even color in words and solid, legible numerals with simple, unembellished shapes.
Well suited to headlines and short passages where a strong, contemporary sans is needed, such as posters, packaging, and brand wordmarks. Its geometric clarity also works in signage and UI accents, especially at medium-to-large sizes where the compact counters stay readable.
The overall tone feels modern and approachable, with a confident, no-nonsense presence. Rounded geometry and uniform strokes keep it friendly and contemporary, while the dense, sturdy letterforms add authority for display use.
Likely intended as a versatile geometric workhorse that delivers a solid, contemporary voice without stylistic quirks. The emphasis appears to be on clean construction, consistent weight, and dependable readability for modern branding and display typography.
The design leans toward closed or tight apertures in several letters, giving text a darker, more compact rhythm at larger sizes. The lowercase t is simple and upright, and the figure set matches the same clean, geometric logic as the letters.