Sans Normal Mido 1 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, branding, playful, punchy, retro, friendly, chunky, impact, approachability, playfulness, retro flavor, display clarity, rounded, bulky, soft corners, high-impact, quirky.
A heavy, rounded sans with inflated, almost cut-paper shapes and a consistently chunky color. Counters are compact and often circular, while joins and terminals stay blunt, producing a strong, blocky silhouette even in curved letters. The lowercase is large and dominant, with simple, single-storey forms and wide bowls; the overall rhythm is bouncy due to uneven internal spacing and subtly irregular shaping across different letters. Numerals follow the same massy, simplified construction, favoring solid forms and small apertures.
Best suited to short, high-impact settings such as headlines, posters, signage, packaging, and logo wordmarks. It can also work for playful branding systems and social graphics, particularly when set large with added spacing to preserve clarity.
The tone is exuberant and informal, mixing a retro display feel with a toy-like softness. Its dense strokes and rounded geometry read as cheerful and approachable, with a slightly offbeat, quirky personality that keeps it from feeling purely utilitarian.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—prioritizing strong silhouettes, compact counters, and playful proportions for display typography rather than dense body text.
At text sizes the tight counters and heavy joins can begin to close up, especially in letters with small apertures and in combinations of repeated verticals. It performs best when given generous tracking and line spacing, where its bold silhouettes and distinctive curves can breathe.