Slab Normal Pefu 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, friendly, retro, chunky, playful, warm, display impact, retro flavor, friendly branding, signage clarity, rounded serifs, soft corners, ink-trap feel, compact counters, bouncy.
A heavy slab-serif with broad proportions and rounded, blunted terminals. Stems are thick and softly contoured, with slab-like serifs that read as integrated pads rather than sharp brackets, giving the letterforms a cushioned silhouette. Counters are relatively tight and openings are modest, while joins and inner corners show subtle scoops that create an ink-trap-like impression. Overall spacing and rhythm feel sturdy and even, optimized for strong, poster-style presence rather than delicate detail.
Best suited to headlines, posters, and branding where a strong, welcoming slab-serif presence is needed. It also fits packaging and signage that benefits from a retro, chunky texture and high visual impact at larger sizes.
The tone is approachable and nostalgic, with a bold, friendly voice that recalls mid-century display typography and signage. Its softened slabs and buoyant shapes add a playful, comforting character while still projecting solidity and confidence.
The design appears intended to deliver maximum impact with a soft-edged slab-serif look, balancing assertiveness with friendliness. Its rounded slabs and tight counters suggest an emphasis on bold display use and reliable visual consistency across letters and numerals.
The numerals share the same rounded, weighty construction, maintaining a consistent, blocky texture across mixed copy. The font’s heavy color can build dense typographic mass in paragraphs, where generous tracking and ample line spacing help preserve clarity.