Sans Normal Wadif 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, editorial, friendly, casual, approachable, playful, clean, approachability, everyday clarity, modern warmth, readability, rounded, soft, humanist, open, smooth.
A rounded sans with softly tapered terminals and subtly modulated strokes that feel drawn rather than purely geometric. Curves are generous and open, with circular counters and smooth joins that avoid sharp corners; diagonals (V, W, X) show slight softening at the ends. Proportions are balanced and legible, with a straightforward, upright stance and a gently irregular rhythm that keeps the texture lively in text. Numerals follow the same rounded logic, with clear, simple forms and consistent stroke behavior.
Well-suited to user interfaces, product branding, and packaging where a welcoming, contemporary voice is needed. It also works effectively for posters and editorial headlines, and holds up in short-to-medium text blocks where a softer, more personable sans can improve readability and tone.
The overall tone is warm and approachable, combining clean modern simplicity with a lightly informal, hand-touched character. It reads as friendly and unpretentious, making content feel accessible without becoming novelty or overly quirky.
Likely designed to deliver a modern sans-serif baseline with added warmth through rounded terminals and gentle stroke shaping, aiming for broad everyday usability while preserving a distinct, friendly voice.
The punctuation and letterforms shown suggest an emphasis on clarity at display and text sizes: open apertures, uncomplicated shapes, and rounded finishing details that reduce harshness. The sample text maintains an even color across lines, with enough personality in terminals and curves to stand out in headings.