Serif Normal Ihmup 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, academic, classic, literary, formal, traditional, institutional, readability, traditional tone, editorial text, print focus, bracketed, oldstyle, calligraphic, bookish, refined.
This serif design shows bracketed serifs, moderate contrast between thick and thin strokes, and a gently calligraphic axis. Capitals are stately with crisp, wedge-like terminals, while lowercase forms have rounded bowls and softly tapered joins that keep the texture even in paragraph settings. The serifs are compact and smoothly integrated rather than blocky, and curves (notably in C, G, S, and e) are slightly open, supporting a steady reading rhythm. Figures appear lining with traditional serifed construction, including a curled 2 and a compact 7, aligning visually with the text forms.
Well-suited to body text in books, essays, and editorial layouts where a conventional serif voice is desired. It can also serve reliably for reports, academic materials, and other document typography that benefits from a traditional, readable texture.
The overall tone is classic and bookish, conveying a sense of tradition and authority without feeling ornate. It reads as familiar and editorial, with a calm, literary presence suited to long-form content and formal contexts.
The design intent appears to be a dependable, traditional text serif that prioritizes readability and a familiar printed-page feel. Its restrained detailing and moderate contrast suggest it is meant to perform consistently across extended reading and formal publishing applications.
Letterforms show consistent, well-controlled modulation and conservative proportions, with a noticeable emphasis on clarity in counters and punctuation. The italic is not shown; all samples appear roman/upright, with spacing that supports comfortable word shapes in continuous text.