Sans Normal Vudum 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Aspira' by Durotype, 'Trade Gothic Next Soft Rounded' by Linotype, 'Classic Grotesque' by Monotype, 'Mynor' by The Northern Block, 'Ronnia' by TypeTogether, and 'Depot New Condensed' by moretype (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, signage, friendly, playful, casual, approachable, soft, approachability, playfulness, high visibility, informal tone, simplicity, rounded, chunky, bouncy, hand-drawn, smooth.
A rounded sans with thick, monoline strokes and generously softened terminals. The forms lean toward compact, slightly condensed bowls with a lively, hand-drawn regularity rather than rigid geometry. Corners are consistently blunted, curves are full, and interior counters remain open enough to keep the color from clogging. Proportions emphasize large lowercase bodies and short extenders, creating an even, chunky rhythm across words and lines.
Well-suited to short-to-medium display text where friendliness and visibility matter: children’s products, playful branding, packaging, casual signage, and poster headlines. It also works for social graphics and event materials that benefit from a bold, approachable voice.
The tone is warm and informal, with a cheerful, slightly goofy bounce that reads as kid-friendly and approachable. Its softened shapes and steady weight make it feel safe, upbeat, and conversational rather than technical or corporate.
The design appears intended to deliver high-impact readability with a soft, welcoming personality. By combining sturdy strokes with rounded shaping and slightly hand-made rhythm, it aims to feel informal and fun while remaining clear in everyday messaging.
The uppercase maintains simple, rounded construction, while the lowercase shows more personality in single-storey forms and gently irregular joins. Numerals follow the same soft, heavy treatment and stay highly legible at a glance, reinforcing a cohesive, friendly texture in mixed content.