Serif Other Ipsu 9 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, magazines, branding, posters, editorial, luxury, dramatic, refined, luxury display, editorial voice, stylized elegance, brand distinctiveness, hairline serifs, ball terminals, high waist, sharp joins, calligraphic.
This typeface is a high-contrast serif with razor-thin hairlines and dense, vertical stems that create a crisp black-and-white rhythm. Serifs are delicate and often hairline-like, with frequent ball terminals and teardrop-like endings that add a decorative sparkle at stroke tips. Curves are taut and clean, with narrow joins and a distinctly “modern” modulation reminiscent of Didone construction, while some glyphs introduce slightly unconventional, stylized details that keep the texture lively in display sizes. Proportions feel fairly classical overall, with a moderate x-height and clear differentiation between thick and thin strokes across both letters and numerals.
Best suited to large-format typography such as magazine mastheads, fashion and beauty branding, premium packaging, invitations, and dramatic poster headlines. It can also work for short pull quotes or section titles where the high contrast and delicate details have enough size and print/screen quality to remain intact.
The overall tone is polished and couture-leaning, projecting elegance, exclusivity, and drama. Its pronounced contrast and ornamental terminals give it a theatrical, high-end editorial voice that feels suited to luxury branding and sophisticated headlines rather than utilitarian text.
The design appears intended to deliver a modern, luxury serif voice by maximizing contrast and refinement while adding distinctive terminal and serif flourishes for recognizability. It prioritizes an elegant display texture and a memorable silhouette over neutral, body-text practicality.
In the sample text, the hairlines and fine serifs read extremely light compared to the main strokes, so spacing and background contrast will strongly affect perceived sharpness. The numerals and caps carry the same high-contrast logic, reinforcing a cohesive, formal display presence.