Sans Normal Lukor 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'Squad' by Fontfabric, 'Whitney' by Hoefler & Co., 'ITC Chino' by ITC, 'Aptifer Sans' by Linotype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: posters, headlines, branding, sportswear, packaging, sporty, punchy, friendly, retro, impact, motion, approachability, display strength, rounded, oblique, compact, soft corners, heavyweight.
A heavy, rounded sans with a consistent rightward slant and compact, sturdy proportions. Strokes stay largely uniform, with broad curves and softened joins that keep counters open despite the dense weight. The uppercase shows simplified geometric construction (round O/C, sturdy bowls in B/P/R) and squared-off terminals that feel clean rather than sharp. Lowercase follows the same sturdy rhythm with a single-storey a and g, generous dots on i/j, and a slightly compressed, forward-leaning stance that keeps lines tight and impactful.
Best suited to display settings such as posters, large headlines, product packaging, and branding where a strong, dynamic voice is needed. The rounded geometry and sturdy weight make it especially effective for sports-leaning graphics, event promotion, and logos that benefit from compact, high-impact word shapes.
The overall tone is energetic and assertive, with a friendly warmth from the rounded forms. The oblique posture adds motion and a sporty urgency, while the blunt terminals and heavy mass keep it confident and attention-grabbing. It reads as modern with a subtle retro athletic flavor.
Likely designed to deliver a bold, forward-moving sans voice that stays approachable. The combination of heavy weight, rounded construction, and oblique stance suggests an emphasis on energetic messaging and strong display presence without becoming harsh.
The numerals match the bold, rounded construction and maintain strong legibility at display sizes. Spacing appears tuned for impact—letters sit close and form a dense, cohesive word shape—making the face feel particularly suited to short, emphatic phrases.