Print Apmif 7 is a light, narrow, low contrast, upright, short x-height font.
Keywords: children's media, packaging, craft branding, posters, social graphics, friendly, casual, playful, approachable, handmade, hand-lettered feel, approachability, casual readability, playful tone, monoline, rounded, bouncy, loose, quirky.
A casual, hand-drawn print face with monoline strokes and softly rounded terminals. Letterforms are lightly irregular with gentle wobble in curves and slight variation in stem straightness, creating an easy, natural rhythm. Proportions run fairly compact and narrow, with simple construction and open, readable counters; strokes stay consistent with minimal contrast and no connecting joins. Overall spacing feels relaxed, with uneven but coherent widths that keep the texture lively in text.
Well suited for friendly headlines, short paragraphs, and callouts where an informal, handmade feel is desirable. It works nicely on packaging, kids or education-oriented materials, event flyers, and digital graphics that benefit from approachable personality. Best at small-to-medium text sizes where the relaxed stroke texture remains clear.
The tone is warm and personable, like neat marker or felt-tip lettering. Its subtle quirks and bouncy shapes give it a playful, informal character that feels conversational rather than formal or corporate.
The design appears intended to capture the look of tidy hand lettering—natural, unpretentious, and easy to read—while keeping enough consistency for comfortable setting in longer samples.
Capitals are clean and simple with a hand-rendered steadiness, while lowercase shows more personality in curved letters and descenders. Numerals follow the same informal, rounded style, maintaining consistency with the alphabet for mixed content.