Sans Normal Ulmov 1 is a light, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, branding, editorial, posters, packaging, clean, refined, modern, airy, calm, modernization, clarity, minimalism, elegance, monolinear, open apertures, high crossbars, crisp terminals, geometric.
This typeface is a minimalist sans with slender strokes and a clean, predominantly geometric construction. Round letters are drawn with near-circular bowls and smooth curves, while straight-sided forms keep a consistent, measured rhythm. Terminals are crisp and unembellished, with little to no rounding, and the overall texture stays light and even across lines of text. Lowercase forms appear compact in height relative to ascenders, and the numerals follow the same restrained, open style with simple, legible shapes.
It works well for headlines, subheads, and branding systems where a light, elegant sans can provide a premium feel without becoming ornamental. The even texture and clean geometry also suit editorial layouts, posters, and packaging where whitespace and typographic restraint are part of the aesthetic.
The overall tone feels modern and understated, prioritizing clarity over personality. Its light, open drawing creates an airy presence that reads as refined and contemporary, suitable for designs that want to feel calm and precise rather than loud or decorative.
The design appears intended as a contemporary, geometry-forward sans that balances simplicity with a slightly elevated, fashionable look. Its restrained detailing and light color suggest a focus on clean presentation and modern visual identity work.
The sample text shows good differentiation between similar shapes (for example, round vs. straight-sided letters), and the counters remain open, helping maintain clarity at display sizes. The forms lean toward a geometric sensibility, with smooth, confident curves and consistent stroke behavior across capitals, lowercase, and figures.