Script Heto 10 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, signage, headlines, friendly, retro, playful, confident, warm, expressiveness, display impact, handcrafted feel, nostalgic tone, rounded, brushy, bouncy, swashy, soft terminals.
A heavy, brush-like script with rounded forms, soft terminals, and a consistent forward slant. Strokes read as smooth and filled-in rather than sharply contrasted, with generous curves and occasional looped entries/exits that suggest a drawn, marker-brush construction. Letterforms are compact in the lowercase with a relatively modest x-height, while capitals are larger and more decorative, helping create a lively rhythm across words. Numerals match the letterforms with the same rounded, slightly bouncy silhouettes and sturdy weight.
Well suited to branding and packaging where an expressive, hand-crafted voice is desired, as well as posters, signage, and hero headlines that benefit from strong, brushy letterforms. It also works for short subheads or pull quotes when you want a friendly, retro-flavored emphasis.
The overall tone is upbeat and personable, with a nostalgic, mid-century sign-painting feel. Its bold presence and flowing connections give it an expressive, confident voice that still feels approachable rather than formal.
The design appears intended to capture the feel of bold brush lettering—smooth, connected, and energetic—optimized for display-driven typography where personality and visual impact are priorities.
Connections between letters are smooth and generally continuous, supporting quick word shapes in running text. The silhouettes stay legible at display sizes thanks to the broad strokes and open counters, while the more embellished capitals and loopier joins add character in headlines.