Sans Normal Arbuk 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Hando' by Eko Bimantara, 'Arpona Sans' by Floodfonts, 'Sixta' by Hoftype, 'Neusa Neu' by Inhouse Type, and 'PT Schimetrik' by Paavola Type Studio (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, modern, neutral, clean, friendly, technical, clarity, versatility, readability, neutral branding, systematic design, open apertures, geometric feel, rounded terminals, high legibility, even rhythm.
This sans presents an even, low-contrast construction with smooth curves and straight-sided stems that feel optically balanced rather than rigidly mechanical. Counters are generous and largely circular/elliptical, with open apertures in letters like C, G, e, and s that keep forms readable at smaller sizes. Terminals are clean and mostly squared-off, while joins and bowls remain softly rounded, producing a calm rhythm across text. The figures are straightforward and consistent in color, with simple, unobtrusive shapes that align well in running lines.
It fits interface typography and product copy where consistent texture and quick recognition are important. The open forms and steady spacing make it a good choice for signage, dashboards, and instructional or informational layouts, and it can also serve as a dependable editorial sans for headings and short-to-medium text blocks.
The overall tone is contemporary and matter-of-fact, aiming for clarity and approachability rather than personality-driven styling. Its roundness and open shapes add a mild friendliness, while the restrained detailing keeps it suitable for serious, information-forward work.
The design appears intended as a versatile, general-purpose sans that prioritizes neutrality, legibility, and smooth on-screen and print rendering. Its rounded geometry and restrained detailing suggest a focus on broad applicability across branding, UI, and everyday communication.
Uppercase forms look stable and clear, with familiar proportions and minimal quirks. The lowercase maintains a smooth, continuous texture in paragraphs, helped by open counters and clear differentiation between similar shapes (for example, the round letters versus straight-stem letters). Numerals follow the same plainspoken design logic, reading cleanly without decorative features.