Sans Normal Sugov 1 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, friendly, dynamic, confident, display impact, modern warmth, forward motion, brand emphasis, graphic clarity, slanted, rounded, soft corners, compact, high-ink.
A heavy, right-slanted sans with compact proportions and generously rounded joins and terminals. Strokes are smooth and full, with a gently modulated rhythm that keeps counters open while maintaining a dense, high-ink texture. Curves (C, O, S, 2, 3) read as broad and soft, while diagonals (A, K, V, W, X, Y) are sturdy and stable, giving the alphabet a consistent forward motion. Lowercase forms are straightforward and sturdy, with a single-storey a and g, a short-armed t, and rounded punctuation and numerals that match the overall softness.
This face is well-suited to headlines, posters, and brand marks where a bold, energetic voice is needed. It can also work effectively in packaging and promotional graphics, especially when set in short bursts of text or large sizes where its rounded, slanted shapes can carry the visual identity.
The overall tone is upbeat and assertive, with a sporty, contemporary feel. Its rounded edges and smooth slant keep it friendly and approachable, while the thick strokes project confidence and impact.
The letterforms appear designed to deliver impact with a friendly edge: thick strokes for presence, rounded geometry for approachability, and a built-in slant to communicate motion and immediacy.
The design favors strong silhouettes and even spacing, making short words and headlines feel punchy and cohesive. The italic construction appears integral rather than a simple oblique, with curved letters maintaining consistent stress and smooth terminals.