Print Usmas 12 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: children’s media, craft branding, posters, packaging, invitations, playful, casual, friendly, hand-drawn, whimsical, human warmth, casual voice, playful texture, approachable branding, rounded, bouncy, soft terminals, marker-like, irregular rhythm.
A hand-drawn print style with rounded, slightly wobbly strokes and softened terminals that suggest marker or brush-pen pressure. Letterforms are simplified and open, with gently uneven curves and occasional asymmetry that creates a lively rhythm across words. Capitals are tall and straightforward, while lowercase shows a modest x-height and a loose baseline that contributes to an informal, human feel. Numerals are similarly simple and rounded, with consistent stroke presence and clear silhouettes.
Well-suited for projects that benefit from an informal, personable voice such as children’s books, classroom materials, greeting cards, crafts, and boutique packaging. It also works nicely for short headlines, posters, and social graphics where the hand-drawn texture can be part of the visual identity.
The font communicates a warm, approachable tone—more doodled than formal—giving text a conversational, upbeat personality. Its bounce and irregularities read as intentionally imperfect, adding charm and a lighthearted, crafty energy.
The design appears intended to provide a friendly, hand-lettered alternative to neutral sans fonts, prioritizing approachability and character over strict geometric consistency. Its simplified shapes and rounded endings aim to keep text clear while preserving a distinctly human, drawn-by-hand impression.
Spacing feels natural and slightly varied, reinforcing the hand-rendered character; round letters like O, C, and G stay open and friendly, while strokes on forms like S and a show subtle tapering and curvature shifts typical of handwriting. The sample text maintains readability at display sizes, with the organic texture becoming a defining feature rather than a distraction.