Serif Normal Sirah 3 is a regular weight, normal width, high contrast, italic, normal x-height font visually similar to 'Begum' by Indian Type Foundry (names referenced only for comparison).
Keywords: editorial, book design, magazine, headlines, pull quotes, classic, refined, dramatic, literary, classic italic, editorial voice, elegant display, print refinement, bracketed, calligraphic, angled, lively, crisp.
A high-contrast serif italic with sharp, tapered entry and exit strokes and clearly bracketed serifs. The design leans on calligraphic construction: diagonally stressed bowls, pointed terminals, and lively, slightly springy curves. Capitals are relatively narrow with strong vertical emphasis, while the lowercase shows generous italics with flowing joins and distinctive, angular counters. Numerals and punctuation follow the same crisp contrast and slanted rhythm, giving the overall texture a polished, print-oriented feel.
Well-suited to editorial typography where an elegant italic voice is needed—magazines, book jackets, section heads, and pull quotes. It also fits refined branding and packaging that benefits from a classic, high-contrast serif texture, particularly in display and short-to-medium text settings.
The tone is traditional and literary, with a refined, editorial confidence. Its crisp contrast and expressive italic movement add a touch of drama and sophistication, suggesting classic book typography and cultured branding rather than utilitarian interface use.
The design appears intended to deliver a classic italic serif with pronounced contrast and a calligraphic edge, balancing traditional bookish authority with enough flair to stand out in editorial display roles.
The forms maintain a consistent slant and contrast throughout, producing a strong directional rhythm in words and lines. Pointed terminals and narrow apertures in places contribute to a more sculpted, formal color on the page, especially at larger sizes.