Sans Normal Mabey 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Laro' by Larin Type Co, 'Neue Reman Gt' by Propertype, 'Galano Grotesque' by René Bieder, 'Nova Pro' by XdCreative, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, dynamic, punchy, playful, retro, impact, motion, attention, bold branding, display clarity, slanted, rounded, chunky, compact, soft corners.
A heavy, slanted sans with broad proportions and compact internal counters. Strokes are monolinear in feel, with rounded curves and softened joins that keep the dense weight from looking sharp or brittle. Terminals tend to be blunt and slightly angled, reinforcing a forward-leaning motion, while circular forms (like O/o) stay robust and tightly enclosed. Overall spacing reads solid and blocky, producing a strong, continuous word shape in text.
Best suited for short, high-impact typography such as headlines, poster lines, brand marks, and promotional graphics where a strong slanted silhouette helps convey speed and confidence. It can also work for packaging and social media creatives that need bold, readable emphasis, especially at medium-to-large sizes.
The font projects energy and immediacy, with a confident, athletic tone. Its hefty forms and pronounced slant create a sense of motion that feels sporty and attention-seeking, while the rounded geometry adds a friendly, accessible edge.
The design appears intended to deliver a strong, energetic display voice: a rounded, monolinear construction paired with a pronounced slant to create motion and presence. It prioritizes bold visual punch and cohesive word shapes over fine typographic delicacy.
Uppercase forms appear compact and powerful, and the numerals share the same bold, rounded construction for consistent color in mixed settings. The smaller counters and thick joins can make long passages feel dense, but they help deliver high impact at display sizes.