Sans Normal Lobel 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Laire Sans' by Jolicia Type, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, confident, energetic, modern, impact, emphasis, motion, modern branding, display clarity, compact, slanted, blocky, sturdy, rounded.
A heavy, forward-slanted sans with broad proportions and compact counters. Strokes are uniformly thick with minimal modulation, and terminals are mostly clean and blunt, producing a solid, blocky silhouette. Curves are broadly rounded but tightened by the weight, while joins (notably in K, M, N, and W) feel crisp and structural. The lowercase shows a single-storey a and g, a short-armed r, and a firm, compact rhythm that keeps letters visually dense at display sizes.
Best suited to display settings where immediacy and impact matter—headlines, posters, sports or fitness identities, promotional graphics, and packaging callouts. It can work for short subheads and emphatic UI labels when set with comfortable tracking and line spacing to preserve clarity.
The overall tone is forceful and kinetic, with the italic slant adding urgency and momentum. Its bold, compact shapes read as assertive and athletic, lending a contemporary, attention-grabbing voice to headlines and short statements.
This design appears aimed at delivering maximum visual punch in a streamlined sans form, combining a strong, wide stance with a consistent, low-modulation stroke for a clean, modern presence. The italic angle suggests an emphasis on motion and assertive emphasis in branding and advertising contexts.
The numerals are similarly hefty and compact, with strong diagonals and rounded bowls that maintain consistent color across a line. The sample text shows high impact and strong word-shape emphasis, though the dense interiors suggest it performs best when given adequate size and spacing.