Sans Normal Asdin 17 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: ui labels, signage, packaging, editorial, presentations, modern, clean, neutral, technical, efficient, utility, clarity, space saving, modernism, neutrality, geometric, rounded, open apertures, compact, crisp.
This is a compact, monoline sans with a largely geometric construction and consistent stroke thickness. Round letters lean on near-circular bowls (C, O, Q) while straight-sided forms (E, F, H, N) keep a crisp, engineered rhythm. Proportions are tight and economical, with modest counters and relatively short lowercase extenders, giving the alphabet a contained, orderly texture. Terminals are clean and mostly squared, and curves transition smoothly into stems without visible contrast.
It works well where a clean, space-conscious sans is needed, such as interface labels, captions, and informational layouts. The compact proportions also suit posters, packaging, and general-purpose editorial settings where a modern, neutral tone is preferred.
The overall tone is modern and matter-of-fact, with a restrained, no-nonsense voice. Its compact spacing and tidy geometry suggest efficiency and clarity rather than warmth or ornament.
The font appears intended as a practical, contemporary sans optimized for tidy lines and predictable rhythm. Its geometry and restrained detailing aim for broad usability across display and text contexts without drawing attention to stylistic quirks.
The design balances circular bowls with straight, simplified joins, producing a steady cadence in text. Numerals follow the same straightforward logic, with clear, unembellished shapes that match the letterforms.