Sans Contrasted Dava 12 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, elegant, modern, refined, dramatic, editorial polish, luxury tone, display impact, modern elegance, high-contrast, crisp, calligraphic, sharp, airy.
This typeface is built from high-contrast strokes with thin hairlines and stronger verticals, producing a crisp, sculpted texture. Letterforms are upright and largely geometric in construction, with generous counters and smooth, controlled curves. Terminals are clean and taper to fine points rather than ending in blunt cuts, and joins are handled with a restrained, calligraphic logic. The overall spacing feels open, and the wide-to-narrow rhythm across letters creates a lively, variable silhouette in text.
This design suits headlines, magazine typography, and brand marks where high contrast and refinement are desirable. It performs especially well in display settings such as posters, lookbooks, and luxury-leaning packaging, where the thin strokes can be given room to breathe.
The font conveys a poised, editorial elegance with a slightly dramatic, fashion-forward edge. Its sharp hairlines and refined curves give it a premium, curated tone that reads as contemporary rather than vintage.
The font appears intended to deliver a modern, high-contrast voice that bridges sans-like cleanliness with a calligraphic, fashion-editorial sensibility. Its design choices prioritize elegance and visual drama, aiming for impact in display and branding contexts.
In larger sizes, the delicate hairlines and tapered terminals become a defining feature, adding sparkle and sophistication. In denser text, the strong contrast creates a pronounced light–dark rhythm that can feel energetic and attention-grabbing.