Sans Normal Wural 13 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Conamore' by Grida; 'Microsoft JhengHei UI TC' by Microsoft Corporation; 'Akagi', 'Akagi Pro', and 'Anago' by Positype; and 'Adora Compact PRO' by preussTYPE (names referenced only for comparison).
Keywords: posters, packaging, headlines, signage, branding, rustic, handmade, folk, warm, casual, handmade feel, casual voice, rustic texture, humanist readability, textured, inked, irregular, organic, rough-edged.
A casual, hand-rendered sans with textured, ink-like strokes and subtly irregular outlines. Curves are broadly drawn and slightly lumpy, with tapered terminals and occasional wedge-like ends that suggest a brush or marker rather than a rigid geometric tool. Counters are open and generously sized, and spacing feels lively with small variations in width and rhythm across characters. Numerals follow the same organic construction, maintaining consistent stroke color while preserving the handmade unevenness.
Well-suited for short to medium text in posters, packaging, menus, and brand applications that benefit from a handmade voice. It performs especially well in headings, labels, and display settings where the textured edges and organic rhythm can be appreciated, and can also work for brief passages when a casual, craft-forward tone is desired.
The overall tone is approachable and rustic, with a handcrafted, slightly distressed feel that reads as informal and human. Its uneven edges and varied stroke pressure add personality and warmth, evoking DIY printmaking, craft labels, and casual signage rather than polished corporate typography.
Likely designed to deliver an informal, human-made look with the convenience of a clean sans structure. The controlled proportions and clear letterforms prioritize readability, while the textured contours and stroke variation intentionally introduce warmth and authenticity.
In running text, the texture becomes a defining feature: it adds character at larger sizes, while at smaller sizes it can visually darken and create a busier surface. Round letters (like O and C) show noticeable stroke wobble that reinforces the hand-drawn aesthetic, and the lowercase forms keep a simple, readable structure without ornamental detailing.