Print Jirum 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: kids branding, posters, packaging, stickers, social graphics, playful, friendly, bubbly, casual, quirky, approachability, playfulness, display impact, hand-drawn charm, rounded, puffy, soft terminals, chunky, cartoonish.
A heavy, rounded handwritten print with puffy strokes and softly blunted terminals. Letterforms are broadly proportioned with generous curves, simplified construction, and minimal internal detailing, giving counters a compact, often oval feel. Strokes stay broadly consistent in thickness, while subtle irregularities in width and spacing add an organic, drawn rhythm. Descenders and bowls are full and bouncy, and punctuation-like details (such as dots) appear as compact circular blobs that match the overall softness.
Best suited for display applications where personality is the goal—children’s and family-oriented branding, playful posters, product packaging, stickers, and social media graphics. It also works well for short headlines, labels, and informal signage where a friendly, hand-drawn tone is desirable.
The font reads cheerful and approachable, with a toy-like, cartoon-friendly energy. Its rounded massing and informal rhythm evoke hand-drawn signage and playful packaging, prioritizing warmth and charm over strict precision.
The design appears intended to deliver a bold, easygoing handwritten voice with rounded, cartoon-like forms that feel welcoming and fun. Its consistent stroke heft and simplified shapes suggest a focus on instant visual impact and an approachable, informal mood.
At smaller sizes, tight counters and thick joins can reduce clarity, while at display sizes the lively silhouettes and soft edges become a strong stylistic asset. The numerals follow the same inflated, handwritten logic, pairing well with headlines and short emphatic callouts.