Sans Normal Ikdih 15 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, warm, handmade, approachability, informality, handmade feel, lively motion, rounded, soft terminals, brushlike, bouncy, informal.
A rounded, forward-leaning sans with thick, low-contrast strokes and softly tapered terminals that suggest a marker or brush-pen texture without visible roughness. Curves dominate the construction, with generous rounding at joins and corners and a subtly bouncy baseline rhythm. Counters are compact but open enough for clarity, and the overall spacing feels loose and breathable, supporting chunky shapes and smooth word silhouettes. Numerals match the letterforms with the same soft, leaning posture and simplified, friendly geometry.
Well suited to branding and packaging that needs warmth and personality, as well as posters, social graphics, and short headlines where the rounded forms can read large and clear. It also fits children’s or family-oriented materials and casual editorial callouts where a friendly, hand-drawn tone is desirable.
The font conveys an upbeat, approachable tone—more conversational than formal. Its soft curves and lively slant give it a youthful, optimistic feel that reads as friendly and inviting rather than technical or restrained.
The design appears intended to deliver a bold, approachable sans with a hand-lettered feel—prioritizing friendliness, motion, and smooth rounded shapes over strict geometric precision. Its consistent stroke weight and softened terminals aim to create a welcoming display voice that remains readable in short text.
The design favors smooth continuity and rounded forms across both uppercase and lowercase, producing an even, cohesive texture in text. The forward slant and soft terminals add motion, making lines of copy feel energetic and informal, especially at display sizes.