Sans Normal Kegad 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Open Sans Soft' by Matteson Typographics (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, assertive, contemporary, dynamic, impact, momentum, modernity, clarity, display strength, oblique, forward-leaning, compact, clean, geometric.
A heavy, oblique sans with sturdy, low-contrast strokes and compact, efficiently drawn counters. Curves are smooth and broadly rounded, while joins and terminals stay crisp and uncomplicated, keeping the silhouette clean at large sizes. The forward slant is consistent across caps, lowercase, and figures, giving the alphabet a unified, brisk rhythm. Proportions feel relatively wide in key round letters but with tight interior space overall, producing a dense, high-impact texture in text.
Best suited to headlines, posters, short-form messaging, and branding where a strong, slanted voice adds motion and urgency. It can also work for sports and event graphics, packaging callouts, and promotional layouts where legibility and impact are prioritized over long-form reading comfort.
The tone is fast and emphatic, with a forward-driving stance that reads as energetic and modern. Its weight and slant give it a confident, action-oriented personality suited to punchy messaging rather than quiet neutrality.
The design appears intended to deliver a powerful, contemporary sans voice with built-in momentum from the oblique angle. Its simplified geometry and dense stroke mass suggest a focus on visibility, punch, and a cohesive display texture across letters and numbers.
Uppercase forms feel stable and blocky, while the lowercase introduces more recognizable text shapes without becoming calligraphic. Numerals are bold and clear, with simple construction and strong presence that matches the letters.