Sans Normal Afkov 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'CF Asty' by Fonts.GR, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, signage, modern, sporty, dynamic, clean, efficient, emphasis, modernization, clarity, speed, geometric, slanted, rounded, crisp, open.
A slanted sans with geometric construction and smooth, rounded curves. Strokes stay even and sturdy, with clear, open counters and a tidy, contemporary rhythm. The italic angle is consistent across capitals, lowercase, and figures, and the forms favor simple, single-storey structures (notably in the lowercase a and g) that keep the silhouette uncluttered. Numerals are straightforward and legible, matching the same rounded geometry and forward-leaning stance.
This font works well for UI labels, navigation, and short paragraphs where a clear italic voice is needed without becoming fussy. It’s also a strong fit for branding, sports or tech-adjacent marketing, headlines, and signage that benefit from a modern, forward-leaning emphasis.
The overall tone is energetic and purposeful, with a forward motion that feels contemporary and slightly sporty. Its clean shapes and even texture read as practical and confident rather than decorative, making it feel at home in modern interfaces and brand-forward layouts.
The design appears intended as a clean, geometric italic sans that delivers motion and emphasis while preserving clarity. It prioritizes straightforward letterforms and consistent slant to stay readable and versatile across display and general text settings.
The uppercase set appears slightly more compact and taut, while the lowercase shows a friendlier roundness, creating a balanced mix of efficiency and approachability. Curves and terminals stay smooth and unembellished, reinforcing a streamlined, functional character.