Sans Normal Pegus 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Flexo Soft' by Durotype, 'Nusara' by Locomotype, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, friendly, playful, chunky, soft, retro, impact, approachability, display legibility, cheerful tone, rounded, bulky, compact, bouncy, informal.
A very heavy, rounded sans with soft corners and broad, compact shapes. Strokes are consistently thick with minimal modulation, producing solid, ink-trap-free silhouettes and a strong, even color. Curves are generously rounded (notably in C, G, O, S and the numerals), while terminals tend to be blunt and smoothed rather than sharply cut. Counters are relatively small for the weight, and spacing feels snug, giving the face a dense, poster-like rhythm.
This font is best used at display sizes where its thick strokes and rounded shapes can read cleanly and deliver impact. It works well for short headlines, logo wordmarks, packaging labels, kid-oriented or casual branding, and bold UI callouts where a friendly, chunky voice is desired.
The overall tone is upbeat and approachable, with a warm, cartoonish sturdiness. Its rounded geometry and high mass make it feel confident and attention-grabbing without looking aggressive. The letterforms suggest a casual, fun sensibility suited to expressive, everyday messaging.
The design appears intended to maximize presence and friendliness through heavy weight, rounded geometry, and compact proportions. It prioritizes immediate readability and a cheerful, contemporary-retro feel for attention-driven display typography.
The lowercase is simple and sturdy, with single-storey forms where applicable and a prominent dot on i/j. Numerals are bold and rounded, with the 2, 3, 5 and 9 showing playful curves and a slightly hand-shaped feel while remaining clearly legible.