Sans Normal Amgoy 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'MB Empire' by Ben Burford Fonts, 'Arazatí' by TipoType, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, clean, friendly, versatility, clarity, modernity, readability, geometric, rounded, even rhythm, open counters, plain terminals.
A clean, geometric sans with rounded bowls and largely circular construction in C, O, and Q. Strokes are even and steady, with minimal modulation and straightforward, mostly horizontal/vertical joins that keep the texture calm and consistent. Proportions feel balanced and contemporary: capitals are broad and stable, while lowercase forms are compact with open counters and simple terminals. Numerals follow the same plain, legible logic with smooth curves and clear silhouettes.
Well-suited to interface and product typography where clean outlines and consistent rhythm support quick scanning. Its geometric simplicity also works for branding systems, headings, and general editorial layouts, and it should hold up in wayfinding or signage where clear, plain shapes are valued.
The overall tone is modern and neutral, with a friendly softness coming from the rounded curves and uncomplicated shapes. It reads as pragmatic and approachable rather than expressive or decorative, making it easy to deploy without calling attention to itself.
The design appears aimed at a versatile, contemporary sans that prioritizes straightforward geometry and dependable readability. It balances neutrality with a mild friendliness, suggesting it was drawn to perform across many everyday communication contexts.
The letterforms emphasize clarity through simple geometry and generous internal space; round characters stay smooth while diagonals (like V, W, and Y) remain crisp and controlled. Overall spacing and rhythm look even in paragraph-like settings, supporting a steady, unobtrusive reading texture.