Sans Superellipse Juri 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Huxley Maximum' by TypeClassHeroes (names referenced only for comparison).
Keywords: sports branding, posters, headlines, esports, apparel, sporty, urgent, industrial, modern, confident, convey speed, maximize impact, modernize tone, brand intensity, slanted, blocky, rounded corners, compact, high impact.
A heavy, forward-slanted sans with compact proportions and rounded-rectangle construction throughout. Strokes stay sturdy and mostly uniform, with corners consistently softened into superelliptic curves rather than sharp joins. Counters are relatively tight and often rectangular/oval hybrids, and many terminals finish with clean, clipped angles that emphasize motion. The lowercase is sturdy and utilitarian, with single-storey forms and a simple, engineered rhythm that holds up well at display sizes.
This font fits best where speed and strength are part of the message: sports and esports identities, event posters, promotional headlines, and bold social graphics. It also suits apparel marks and packaging that benefit from compact, high-contrast-to-background silhouettes and a distinctly forward-driving cadence.
The overall tone is fast and forceful, pairing a modern, mechanical feel with a distinctly athletic sense of momentum. Its slant and dense black shapes read as energetic and assertive, leaning toward performance and impact rather than subtlety or warmth.
The design appears intended to deliver an aerodynamic, performance-forward display voice using rounded-rectangle geometry and clipped terminals to keep letterforms tough, modern, and highly legible at large sizes.
The numerals and uppercase follow the same rounded-corner, cut-terminal logic, producing a cohesive, stencil-like solidity without actual breaks. Spacing appears tuned for tight, punchy setting, and the bold italics create strong directional emphasis in headlines.