Sans Normal Aprit 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, editorial, friendly, playful, informal, contemporary, approachable, approachability, warmth, casual clarity, brand voice, modern softness, soft corners, humanist, rounded, bubbly, open counters.
This typeface is a rounded sans with softly tapered terminals and subtly uneven stroke energy that keeps the outlines lively without becoming rough. Curves are built from broad, circular forms with generous counters, while straight strokes often end in slight flares or wedge-like cuts that suggest a pen-drawn influence. Proportions read roomy and expansive, with wide uppercase forms and open lowercase construction; bowls and shoulders are full, and joins are smooth, producing an overall soft, buoyant texture in text. Numerals follow the same rounded logic, with clear, open shapes and a consistent, friendly rhythm.
It works well for brands and packaging that want a friendly, modern personality, as well as for headlines and short-form copy where its rounded shapes can carry tone. It can also suit editorial pull quotes, children’s or lifestyle-oriented materials, and poster graphics that benefit from a soft, approachable typographic presence.
The font conveys a casual, upbeat tone—warm and personable rather than technical. Its gentle swelling and softened terminals add a hand-touched charm that feels welcoming and mildly whimsical, making the voice feel conversational and easygoing.
The design appears intended to merge clean sans simplicity with a lightly hand-influenced finish, adding warmth and personality without sacrificing clarity. Its rounded construction and open forms suggest a focus on friendliness and easy readability for contemporary communication.
In longer passages, the letterforms create an airy, relaxed color thanks to open apertures and rounded geometry. The distinctive terminal treatment adds character at display sizes while remaining coherent and readable in short paragraphs.