Slab Square Irgy 6 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Linotype Authentic Sans', 'Linotype Authentic Serif', and 'Linotype Authentic Small Serif' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, athletic, editorial, retro, assertive, rugged, attention, momentum, impact, sturdiness, headline clarity, slab serif, bracketed, oblique, chunky, compact.
This typeface is a heavy, right-leaning slab serif with blocky, squared-off serifs and sturdy, compact letterforms. Strokes are thick with moderate contrast, and joins are firm and slightly softened by subtle bracketing, keeping counters open while maintaining a dense, punchy texture. The oblique angle is consistent across caps, lowercase, and numerals, giving the design a forward-driving rhythm; round forms remain tight and robust, and terminals tend to end in flat, squared shapes that read clearly at display sizes.
It performs best in headlines and short bursts of copy where its strong slabs and consistent slant can provide emphasis without needing extra styling. The design suits posters, sports-leaning branding, punchy editorial display, and packaging that benefits from a confident, durable voice.
The overall tone is energetic and assertive, combining a sporty, poster-like impact with a slightly retro, print-driven character. Its forward slant and chunky slabs convey momentum and confidence, while the sturdy construction adds a rugged, dependable feel.
The design appears intended to deliver a bold, attention-grabbing slab-serif voice with an italicized sense of motion, balancing robust construction with readable counters. It aims to bridge vintage display sensibilities and modern, high-impact typography for branding and headline settings.
In text, the face builds a strong horizontal flow because the slant, broad serifs, and heavy weight create pronounced word shapes. The numerals match the headline-forward stance, reading as bold and stable rather than delicate or technical.