Sans Normal Egdub 7 is a very light, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: brand voice, packaging, editorial, ui labels, posters, airy, modern, gentle, casual, clean, lightness, approachability, modernity, motion, rounded, monoline, humanist, open apertures, soft terminals.
A delicate italic sans with a monoline feel and rounded, softly finished terminals. The letterforms lean consistently with smooth curves and slightly irregular, humanist construction that keeps the rhythm lively rather than rigidly geometric. Counters are open and generous, with simplified joins and minimal modulation, giving the shapes a light, breathable texture. Numerals follow the same understated, rounded drawing, maintaining a cohesive tone across text and figures.
This style works well where a light, personable voice is needed—brand messaging, packaging, short editorial passages, and display sizes where its slender strokes can stay crisp. It can also suit UI labels or headings when used with sufficient size and contrast against the background.
The overall tone is friendly and unforced, combining a contemporary cleanliness with a subtle handwritten warmth. Its light footprint and relaxed slant feel approachable and understated, suggesting ease and motion without becoming decorative.
The design appears intended to deliver a contemporary italic sans that feels light and conversational, prioritizing openness, softness, and a smooth reading rhythm. It balances clean construction with subtle humanist quirks to avoid a cold or overly technical impression.
The italic is true in structure rather than merely slanted, and the spacing reads open, helping the thin strokes avoid looking cramped. Round forms stay smooth and even, while straighter strokes keep a gentle curvature that reinforces the soft, modern character.