Sans Other Efmad 5 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: posters, headlines, packaging, children’s, branding, playful, retro, cartoon, bouncy, cheerful, display impact, friendly tone, handmade feel, retro charm, rounded, chunky, soft corners, irregular, lively.
A heavy, rounded sans with a pronounced forward slant and bouncy baseline feel. Strokes are thick and smoothly contoured, with softened corners and slightly irregular, hand-cut geometry that varies from glyph to glyph. Counters are compact but open enough to keep forms readable at display sizes, while joins and terminals often taper subtly to create a lively, animated rhythm. Proportions lean broad and friendly, with generous curves in letters like O/C/S and sturdy, simplified construction throughout the set.
Best suited to short, prominent text where personality matters—posters, event graphics, playful brand marks, packaging, and social media titles. It can work well for youth-oriented or entertainment contexts, and for punchy callouts where bold, friendly letterforms need to stand out.
The overall tone is upbeat and informal, with a comic, mid-century sign-painting energy. Its chunky forms and jaunty slant suggest fun, motion, and approachability rather than precision or restraint.
The design appears intended to deliver an expressive, approachable display voice with a handmade, cartoonish character. Its slanted stance and softened, chunky shapes prioritize charm and visual impact over neutrality, aiming for immediate attention and a fun, nostalgic feel.
The numerals echo the same soft, chunky construction and forward momentum, giving sequences a cohesive, poster-like presence. The texture across words is intentionally uneven in a charming way, producing a handcrafted look that feels energetic in headlines.