Sans Normal Ogmo 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Dallas Print Shop' by Fenotype, 'Akwa' by HeadFirst, 'MVB Embarcadero' by MVB, 'Niva' by PeGGO Fonts, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Crepes' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, solid, playful, impact, approachability, clarity, modern branding, display strength, rounded, geometric, chunky, compact, high-impact.
A heavy, rounded sans with broad proportions and a compact internal economy. Strokes are uniform and full, with smoothly curved bowls and generally squared-off terminals that keep the shapes sturdy rather than soft. Counters are relatively tight (notably in B, P, R, a, e, and 8), and the overall rhythm reads dense and blocky, optimized for strong silhouettes. The lowercase uses mostly single-story forms (a, g) and simple, open constructions, while the numerals are wide and evenly weighted with clear, stable shapes.
Best suited to headlines and short blocks where a bold, compact voice is needed—posters, brand marks, packaging, and signage. It can work for UI labels or emphasis text when set with generous spacing, but its tight counters and heavy color favor display and branding over long-form reading.
The tone is assertive and contemporary, balancing friendliness from the rounded geometry with a blunt, no-nonsense weight. It feels energetic and approachable, with a slightly playful, poster-like presence that remains clean and utilitarian rather than quirky.
The design appears aimed at delivering a sturdy, contemporary rounded sans for high-impact communication. Its wide stance, simplified constructions, and dense typographic color suggest an intention to remain highly legible and confident in large sizes while projecting an approachable, modern character.
Diagonal-heavy letters (A, K, V, W, X, Y) keep crisp angles against the otherwise rounded system, adding snap to headings. Apertures are moderately open in forms like C, S, and c, supporting quick recognition at display sizes, while the dense counters give the face a strong, ink-rich color in text blocks.