Sans Normal Okkew 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Conamore' by Grida; 'Frutiger' and 'Frutiger Arabic' by Linotype; 'MVB Solitaire Pro' by MVB; and 'Andale Sans Paneuropean', 'Camphor', and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, ui text, signage, packaging, branding, modern, confident, clean, friendly, utilitarian, clarity, versatility, modernity, impact, geometric, rounded, smooth, sturdy, neutral.
A sturdy sans with broadly geometric construction and smooth, round curves. Strokes are uniformly heavy with minimal modulation, and terminals are mostly straight-cut, giving a crisp, engineered finish. Counters are generously open and round, with an even rhythm across the alphabet; the lowercase shows single‑storey forms (notably a and g) and simple, compact joins that keep shapes compact and readable. The overall proportions feel balanced rather than condensed or extended, and numerals follow the same solid, uncomplicated structure for clear figure recognition.
Well-suited to headlines, subheads, and interface typography where strong presence and clarity are needed. Its open counters and uncomplicated shapes also make it a good candidate for wayfinding, product packaging, and contemporary branding systems that rely on clean, geometric typography.
The font reads as modern and self-assured, with a straightforward, no-nonsense tone softened by rounded bowls and open counters. It feels approachable and contemporary rather than quirky, lending a calm clarity to both short labels and longer blocks of text.
The letterforms appear designed to deliver a modern geometric feel with dependable readability, prioritizing consistency of stroke weight, open apertures, and straightforward construction. The intention seems geared toward versatile everyday use—clear, current, and visually solid without decorative distraction.
The design emphasizes clear silhouettes and consistent internal spacing, which helps maintain legibility at a range of sizes. Curved letters (C, G, O, Q) appear particularly smooth and circular, while diagonals (V, W, X, Y) keep a firm, stable stance without appearing sharp or delicate.