Script Efrug 7 is a bold, very narrow, medium contrast, italic, short x-height font.
Keywords: logos, packaging, posters, headlines, social media, friendly, casual, lively, retro, approachable, hand lettering, brand voice, display impact, expressiveness, informal charm, brushy, rounded, bouncy, dynamic, informal.
A compact, right-leaning script with thick, brush-like strokes and rounded terminals. The letterforms show a lively, handwritten rhythm with subtle stroke modulation and occasional sharp entry/exit cuts that suggest a fast marker or brush-pen motion. Uppercase characters are simplified and monoline-adjacent in feel despite the visible modulation, while lowercase forms stay tight and compact with small counters and a low visual x-height. Spacing and widths vary naturally, producing an organic texture in words and short lines.
Best suited to logos, packaging, posters, and other display applications where an informal handwritten voice is desired. It performs well for headlines, short promotional lines, pull quotes, and social graphics, especially when you want a bold, energetic script presence. For long passages, its compact proportions and dense texture may be more effective in larger sizes or with generous line spacing.
The overall tone is warm and energetic, with a personable, conversational feel. Its brisk slant and punchy strokes add momentum, giving the text a cheerful, slightly retro hand-lettered character that feels more expressive than formal.
The design appears intended to mimic quick, confident brush-pen lettering with a compact footprint, prioritizing energy and personality over calligraphic refinement. It aims to provide a bold, readable script look that stands out in branding and headline contexts while retaining an authentic hand-drawn cadence.
Connections appear more implied than consistently continuous, so the script reads like confident hand lettering rather than a strictly joined calligraphic model. Numerals and capitals maintain the same brisk, brushy logic, helping headings and short phrases feel cohesive across mixed-case settings.