Script Immav 5 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, posters, invitations, greeting cards, friendly, playful, casual, retro, handmade, handmade feel, friendly voice, expressive display, casual branding, brushy, rounded, loopy, lively, monoline-ish.
A lively, handwritten script with a brush-pen feel and gently modulated strokes. Letterforms are upright with slightly irregular widths and a soft, rounded construction; terminals often taper or swell subtly, giving a drawn-by-hand rhythm. Capitals are simplified and open, while lowercase forms show looped ascenders/descenders and occasional connecting behavior, producing a flowing line without strict, continuous joining. Figures are curvy and informal, matching the letterforms’ soft bowls and flicked terminals.
Well-suited to display settings where a human, handcrafted voice is desirable—logos, product labels, café menus, event posters, and social graphics. It can also work for short headlines or pull quotes, where its animated stroke and loops can be appreciated without demanding extended reading.
The overall tone is warm and personable, with an easygoing, conversational energy. Its loopy forms and brushy modulation suggest a cheerful, crafted aesthetic that reads as approachable rather than formal.
The design appears intended to capture the spontaneity of brush handwriting in a controlled, repeatable type system, balancing legibility with casual expressiveness for attention-grabbing display use.
Spacing and stroke rhythm feel intentionally uneven in a natural way, enhancing the handwritten character. The short lowercase proportions and rounded counters keep the texture compact, while taller ascenders and expressive descenders add movement in longer text.