Sans Normal Armiz 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Omny', 'BR Shape', and 'BR Sonoma' by Brink; 'DuGrotesk' by Dutype Foundry; and 'Malnor Sans' by Sikifonts (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, presentations, clean, modern, neutral, friendly, utilitarian, everyday legibility, modern neutrality, clean branding, interface clarity, rounded, open apertures, even rhythm, monoline, clear numerals.
This sans serif has smooth, round constructions with monoline strokes and gently softened joins. Curves are clean and circular, while straight stems stay crisp, producing an even, steady rhythm across text. Counters are open and uncomplicated, and terminals are mostly blunt with subtle rounding that keeps the texture approachable rather than sharp. Uppercase proportions feel balanced and straightforward, while lowercase forms maintain clear differentiation and consistent spacing in running text.
It works well for UI and app typography, editorial or web body copy, and general-purpose branding where clarity is the priority. The clean shapes and steady spacing also suit signage, documentation, and presentation layouts that need dependable readability at a range of sizes.
The overall tone is contemporary and neutral, with a calm, approachable clarity. Its restrained geometry and lack of ornament read as practical and professional, suitable for interfaces and everyday communication while still feeling friendly due to the rounded forms.
The design appears intended as a versatile, modern sans for broad everyday use, emphasizing neutrality, legibility, and consistent texture. Rounded geometry and open counters suggest a focus on comfortable reading and a friendly, contemporary presence.
The figures are simple and highly legible, with smooth curves and consistent stroke endings that match the letterforms. The lowercase shows a single-storey style in at least some characters (notably the “g”), reinforcing an informal, accessible voice without becoming playful or stylized.