Sans Normal Bigof 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Glober' by Fontfabric, 'FS Matthew' by Fontsmith, 'Engrez' by Indian Type Foundry, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, approachable, contemporary, playful, confident, friendly impact, clear display, modern simplicity, approachable branding, rounded, soft corners, open counters, high legibility, compact spacing.
A heavy, rounded sans with smooth curves and softly blunted terminals that keep forms friendly while remaining crisp. Bowls and counters are largely circular with open apertures, giving letters a clean, readable rhythm. Strokes are consistently thick with minimal modulation, and the overall fit feels fairly compact, with sturdy verticals and broad, stable letterforms in both uppercase and lowercase.
Well-suited to short-to-medium text in display contexts such as headlines, brand marks, packaging callouts, posters, and retail or wayfinding signage. The strong color and open counters help it hold up in high-contrast layouts and at distance, while the rounded finish keeps it inviting for consumer-facing designs.
The tone is warm and upbeat, with a casual confidence that feels modern and accessible rather than severe. Its rounded geometry and compact, punchy shapes suggest a friendly voice suited to audience-facing messaging.
Designed to deliver high impact with a friendly, rounded voice, balancing geometric simplicity with readable, open interior spaces. The overall construction prioritizes clarity and approachability for prominent typographic moments.
Uppercase forms read sturdy and simple, while the lowercase keeps a contemporary, single-storey feel in key letters (notably the “a” and “g”), reinforcing an informal, conversational character. Numerals appear clear and robust, with round figures standing out strongly at display sizes.