Sans Other Efguy 7 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, packaging, sports, playful, sporty, punchy, retro, friendly, impact, energy, approachability, retro display, headline focus, rounded, chunky, slanted, bouncy, compact counters.
A heavy, slanted sans with chunky, rounded forms and a forward-leaning stance. Strokes stay broadly uniform, with soft terminals and smoothly bulging curves that give letters a slightly inflated, cartoon-like mass. The lowercase shows a compact, tall body with short extenders, while counters are relatively tight, keeping the texture dense and bold on the line. Shapes often feel subtly skewed and irregular in a deliberate way, producing a lively rhythm rather than a rigid geometric build; numerals follow the same bold, rounded construction with strong, simple silhouettes.
Best suited to short, high-impact settings such as headlines, posters, event graphics, and logo wordmarks where the bold slant can carry a message quickly. It also fits packaging and casual advertising that want a friendly, energetic voice. For copy-heavy layouts, using it sparingly or at larger sizes will help maintain clarity.
The overall tone is energetic and good-humored, with a brash, headline-ready confidence. Its slant and chunky weight read as action-oriented and casual, evoking sports graphics, mid-century display lettering, and playful branding. The slightly bouncy shapes keep it approachable rather than aggressive.
Designed to deliver immediate visual punch with a dynamic, forward-leaning attitude and rounded, friendly massing. The construction prioritizes strong silhouettes and a lively, informal rhythm for expressive display use.
In longer text the dense color and tight counters create a strong, dark texture, so it benefits from generous spacing and larger sizes. The slanted, animated letterforms make it most effective where motion and personality are desired, rather than in restrained or information-dense settings.