Sans Normal Rugiv 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Branden Blur' by Craft Supply Co, 'Mollen' by Eko Bimantara, 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa, 'Opun Loop' by Jipatype, and 'Binate' by Monotype (names referenced only for comparison).
Keywords: branding, editorial, ui, signage, packaging, clean, modern, friendly, dynamic, approachable, clarity, approachability, contemporary tone, emphasis, rounded, slanted, soft terminals, open apertures, humanist.
A slanted sans with rounded, softly modulated forms and consistently smooth curves. Letter construction favors open apertures and generous interior space, with broad proportions and clear, uncomplicated shapes. Terminals are clean and slightly softened rather than sharply cut, and joins stay tidy, giving the design an even rhythm across capitals, lowercase, and numerals. The overall texture reads steady and legible, with a contemporary, streamlined presence in continuous text.
Well-suited for brand identities that want a clean, contemporary voice with a bit of forward motion, as well as product packaging and marketing headlines. It also works effectively in UI labels and short-to-medium editorial text where an italicized sans can provide emphasis without sacrificing clarity.
The tone is modern and approachable, combining a businesslike clarity with a gentle friendliness from its rounded construction. The slant adds motion and energy without becoming expressive or decorative, keeping the voice practical and current.
The design appears intended as a versatile, everyday sans that reads cleanly while offering a built-in sense of momentum through its slant and broad proportions. Its softened geometry suggests an aim for friendliness and accessibility alongside modern utility.
Capitals maintain simple geometric silhouettes while lowercase forms lean more humanist in feel, helping paragraphs stay readable. Numerals match the letterforms in roundness and consistency, supporting UI and editorial settings where text and numbers appear together.