Sans Contrasted Asmov 3 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, book covers, magazines, branding, headlines, elegant, literary, refined, formal, refinement, display clarity, editorial tone, premium branding, calligraphic, tapered, crisp, airy, stately.
This typeface shows sharp, tapered stroke endings and pronounced modulation, with thin hairlines contrasted against sturdier verticals. The letterforms are compact and vertically oriented, with tight proportions and a clear, controlled rhythm. Counters are relatively open for the width, and joins are clean and precise, giving the shapes a crisp, polished finish. In text, the face maintains an even color despite the contrast, with a slightly calligraphic flow in curved letters and a consistent, disciplined structure across caps, lowercase, and numerals.
Well-suited to editorial typography such as magazine features, book jackets, and pull quotes where contrast and refinement are desirable. It also fits upscale branding, packaging, and identity work that benefits from a poised, high-finish voice. Best used at display and larger text sizes where its hairlines and tapering can remain clear.
The overall tone is refined and literary, blending a classic sensibility with a contemporary crispness. It feels formal and composed rather than friendly or casual, lending a sense of seriousness and taste. The high-contrast detailing adds a touch of sophistication that reads as premium and editorial.
The design appears intended to deliver an elegant, high-contrast reading and display experience in a compact footprint, combining crisp structure with subtle calligraphic tapering. Its consistent modulation and controlled spacing suggest a focus on polished, premium-feeling typography for editorial and brand-led applications.
Uppercase forms lean toward stately, inscription-like silhouettes, while the lowercase adds a subtle handwritten liveliness through tapered terminals and curved stroke behavior. Numerals follow the same contrast and vertical emphasis, integrating smoothly with text for mixed editorial settings.